The Good Food and Wine Show (GF&WS) will open in Sydney this weekend, bringing to visitors tastes, flavours, products and techniques from many of the world’s leading appliance companies.

 So why should you go, and what can you get? The GF&WS is essentially a collaboration of gourmet foods, kitchen shops and fabulous restaurants, complemented by Celebrity Theatre for Australia’s celebrity chefs.

On the eve of the event, www.connectedwomen.net.au spoke with the women at Sunbeam, LG Electronics and Tefal about their involvement at the Show this year, and what they are showcasing to the many culinary-eager guests.

Sunbeam: all about interactivity

Sunbeam‘s Academy workshops were a hit at the GF&WS in Melbourne this year. They offered participants expertise on the arts of coffee and cupcake making. Tickets for the Sydney classes sold out three to four weeks ago; according to Sunbeam product marketing manager Nicole Cowley, families are engaging with food, not as a chore - but as a hobby.

Cowley said the company focused their approach on interactivity and participation to extend participants experience beyond that of a brief observation.

“Consumers don’t just want to walk passed and observe; they want entertainment, interactivity, and a learning experience. We spent an hour and a half with the Academy attendees. With a stand to only showcase products, we could only hold consumers there for a couple of minutes,” Cowley from late 20s to early 50s attended the classes.

“The guests who attended the Sunbeam Academy cupcake workshop were a varied, diverse group – including both younger and older males who eagerly participated. Some of the guys whipped out their iPhones to download cupcake designs,” she said.

LG shows you how it’s done

According to LG, the past few years have shown a significant increase in the popularity of stay-at-home cooking and a return to entertaining in the home, leading families to invest in their homes, and in making the kitchen the hub of the household.

“At the Good Food and Wine Show this year, LG aimed to increase its presence and reinforce our commitment to providing premium products,” LG category manager home appliances, Glacel Lubrin-Zabat said.

LG’s stand located at N34 in the Sydney Convention and Exhibition Centre will feature demonstrations of new products that combine stylish design and innovative technology, and will also feature a series of cooking demonstrations by Sydney Chef Darren Simpson, owner of La Scala on Jersey. The demonstrations will take place three times a day showcasing a simple way to prepare gourmet meals, using the latest LG technology.

The company is offering consumers that purchase over $3000 in one transaction in home appliances at the Show, a Bonus LG 22 inch LCD TV Monitor via redemption. Additionally, all visitors have the chance to win a SolarDOM Stainless Steel Light Wave Oven valued at $899.

Tefal brings its best to the table

Tefal is exhibiting at the GF&WS to showcase its most popular products, including the Tefal MasterChef range, the Tefal ActiFry that cooks 1kg of chips with only one spoon of oil, and the Tefal Minut’Cook that cooks risotto in six minutes.

“The Minut’Cook is truly a world class time saver! We believe we have some of the most innovative and beneficial products in the world, and we want people to be able to see what they can do for themselves,” Tefal marketing coordinator, cookware, Claire Durand said.

The company will also be showing, but not demonstrating Tefal Quick Cup, Vitacuisine Steam Compact, which cooks a three-course meal in one go, Toast n Egg, which cooks toast and egg at the same time in 4 minutes, and the Toast n Grill, a space saving toaster and griller in one.

According to Durand, Tefal will have two stands at the Show; one of which we will display the Tefal MasterChef range where guests can enter a competition to win Tefal MasterChef cookware for themselves, and the second stand will demonstrate the ActiFry and Minut’Cook.
 

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Slowly but surely many appliance manufacturers are realising what us ladies have known for a very long time; that women are the key decision makers and buyers in households. Research conducted by Sheconomy found that a staggering 85% of brand and buying decisions are now made by females. A number of companies are finally embracing this fact and taking another step in the right direction – asking these important individuals questions and actually heeding their responses. ... Read More

Australians have eagerly awaited the entry of 3D entertainment into their living rooms, following the release of 3D televisions across the globe. Now, finally, the introduction is upon us, with Sony, Samsung and Panasonic set to offer Aussies 3D technology in the coming months. It is now of course a matter of determining which brand and which model is the most desirable... 3D LCD, 3D Plasma or 3D LED??  ... Read More

“Are you ready for digital TV?” The Department of Broadband, Communications and the Digital Economy’s, Digital Switchover Taskforce tagline asks (gee – what a mouthful!). This seemingly simple question is evoking as much of a glazed-eye response as the taskforce’s name does. It need not though, as there is a raft of support and information available to anyone feeling even slightly confused. Want some more good news? Many will likely find that they are already digital TV ready. ...