ConnectedWomen Media Kit
Audience Profile
Whether you are seeking to connect your brand and product with a senior female executive, business owner, professional, homemaker, young woman-on-the-move or tech enthusiast, www.ConnectedWomen.net.au delivers this valuable audience through its dynamic web site and e-magazine.
The www.ConnectedWomen.net.au reader is the ideal female consumer you want to reach. She is smart, Internet savvy, and has a love of networking with her friends, family and business associates. She is seeking a relationship with brands she can trust and value, and wants to be treated with respect when she makes a consumer-electronics or technology purchase.
Content Channels
The ConnectedWomen fortnightly e-magazine broadcasts and web site, www.ConnectedWomen.net.au, offer advertisers a quality online environment in which to present their brand, latest product or service.
Here is a selection of the primary editorial channels in which you can showcase your brand or product:
www.ConnectedWomen.net.au Home Page
This provides a snapshot of editorial content that can be found throughout the ConnectedWomen web site. It entices readers to click through to specific areas of interest, such as hot product releases, promotions and technology upates. In addition, the home page includes a Breaking News section to keep readers informed on topical issues within the world of consumer electronics.
Plugged In
"Plugged In" is the linchpin feature story in each new edition for www.ConnectedWomen.net.au, reflecting the focus of the edition. The content aims to both inform and entertain our readers. It's written in an upbeat, conversational, consumer-friendly style that is designed to foster a positive and enduring editorial relationship with our target audience.
The Big Deal
Here we cover some of the best deals and promotions currently on offer from Australian consumer-electronics suppliers and retailers.
Hot Products
Women love to read about the latest functional and stylish products, but often don’t have time to find out about them. Here we detail our favourites.
Time to Get A…?
Our readers often hear about new technology or product, but don’t know what it’s about, or if it’s for them. We make it easy by explaining everything they need to know.
My Favourite Appliance
ConnectedWomen.net.au isn’t just about news our readers can use; it's about winning fabulous prizes in our fortnightly competition, "My Favourite Appliance".
Ms Connected
Ms Connected is our resident technology expert. Readers can send her a technology question and she will answer it for them. The letter Ms Connected chooses for publication wins a prize.
Advertising Opportunities
ConnectedWomen offers advertisers a range of innovative ad placement options.
High Impact Advertising Opportunities
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Targeted Rich Media Enabled Units: Use rich media to give your ad an interactive edge, targeted to content that showcases your advertising message.
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Flip Banner Home Page Sponsorship: Use our premium "flip banner" sponsorship on our home page to innovatively display your brand or product.
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Department Page Sponsorships: Own a prominent position for a month on a specific department page of
www.ConnectedWomen.net.au.
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Stockist Directory: Give your customer the opportunity to link to your web site and to learn more about your products and brands. For a small outlay, your brand and service/product description can be seen by millions of customers in Australia and globally.
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Site for a Day: Make a huge impact through ownership of all rotating ad units on the site for one day.
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Advertorials: Display your product prominently in the ConnectedWomen e-magazine with a 100-word advertorial with image.
- Streaming Video: Excite our subscribers with a peek at your latest television commercial by placing it on the home page of www.connectedwomen.net.au for a month.
Sponsorships That Offer Targeted Content… Maximum Reach… Exclusive Ownership
Creative ways to associate your ad with popular www.ConnectedWomen.net.au special sections, user tools or exclusive features.
- Fortnightly Editorial Special Sections
- Custom Sponsored Sections/ Sponsored Archives
- Email Newsletters
- Search Sponsorship
- Article Tools Sponsorship
- Department Sponsorship
Advertising Rates
For advertising rates on www.ConnectedWomen.net.au and additional opportunities, please contact Patrick Keaney on 02 9837 4090 or 0414 975 823.
Artwork Specifications
Please submit all artwork to zarina@connectedaustralia.com. Be sure to include the web link that you'd like the advert to click through to.
| Insertion |
Dimensions |
File Types Accepted |
File Size |
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Flip
Square
Full Banner
Leaderboard
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500 x 500px
300px x 250px
468 x 60px
728 x 90px
|
jpg or gif (see below)
jpg, gif, swf or mp4
jpg, gif or swf
jpg, gif or swf
|
All files need to be under 100KB. mp4's may be submitted larger than this. |
|
500px
 500px
|
Flip Ad Artwork Set-up Instructions
Please create a document 500px x 500px.
The content of the advert should be placed in the blue section of the following diagram. Any content placed outside this area will NOT show on the site.
Only files with extensions of .jpg or .gif will be accepted.
You can download a full scale photoshop (psd) template as a basis for your ad: